Powershop Weekly
specials
Focus: 3D, Motion, Campaign Design
Tools: Blender, After Effects, Illustrator
I’m responsible for ideating, designing, modelling, and animating the weekly campaigns, as well as creating the accompanying in-app shop tiles and supporting visual assets.
Take a look at my process and some of my favourites!
Project Overview
Each week, Powershop releases a new animated or static campaign to promote the weekly special within the app. These campaigns extend across social channels, and appear as purchasable in-app tiles known as ‘Powerpacks’.
Over the past year, I’ve led the creative development of this work, delivering more than 40 weekly campaigns from conception through to delivery.
Visual Evolution
When I joined Powershop, the weekly specials were primarily created as 2D animated GIFs. At the same time, the brand was transitioning to a new visual identity centred around stylised 3D visuals, simplified forms, and a refined colour palette.
Check out my very first special - a hand drawn frame by frame GIF animation for ‘Jellybean Day’!
I helped evolve the specials creative to align with this new direction, developing a consistent 3D visual style that reflected the updated brand identity while still allowing each campaign to feel playful and distinct.
One of the biggest shifts was moving towards more tangible, “shoppable” concepts - turning each special into a recognisable object or product within the app experience, rather than relying on more abstract themes.
My workflow shifted from 2D to 3D - with my process involving initial sketches, modelling and then colouring and animation.
Campaign Ethos
Outcome
The weekly specials are one of Powershop’s most consistent and recognisable brand touchpoints. Beyond promoting offers, they help reinforce the brand’s personality and encourage ongoing engagement with customers across digital platforms.
The campaigns are designed to feel playful, quirky, and conversational - helping position Powershop as a modern, approachable brand that feels distinctly different from a traditional utility provider.
The weekly specials are an established and recognisable part of Powershop’s brand experience, creating ongoing engagement across the app and social media.
Building on the existing campaign concept, I helped evolve the visual approach by introducing a more cohesive 3D style aligned with Powershop’s updated visual identity. Over time, the campaigns became more refined, playful, and product-focused, helping strengthen the brand’s personality while supporting weekly promotional activity.
The project also allowed me to further develop a fast-paced 3D and motion workflow, balancing weekly production timelines with creative experimentation and consistent brand execution.